Privacy Policy
Effective Date: May 21, 2026
Last Updated: May 21, 2026
Ferny (“Ferny,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information and health information.
This Privacy Policy explains how we collect, use, disclose, and protect information obtained through www.ferny.com and related online services.
1. Information We Collect
Information You Provide
We may collect:
- Name
- Phone number
- Email address
- Date of birth
- Insurance information
- Appointment requests
- Medical or fertility-related information submitted through forms
- Communications with Ferny
Automatically Collected Information
We may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Website usage activity
- Referral URLs
- Analytics data
- Cookie and tracking data
2. How We Use Information
We may use information to:
- Schedule and manage appointments
- Coordinate patient care
- Respond to inquiries
- Provide operational communications
- Improve website functionality and patient experience
- Conduct analytics and marketing performance measurement
- Send appointment reminders and follow-up communications
- Maintain legal and regulatory compliance
3. HIPAA and Protected Health Information
Certain information collected by Ferny may qualify as Protected Health Information (“PHI”) under the Health Insurance Portability and Accountability Act (“HIPAA”).
Ferny maintains separate HIPAA Notice of Privacy Practices describing how medical information may be used and disclosed.
For additional information regarding HIPAA-related privacy practices, please review Ferny’s Notice of Privacy Practices.
4. Electronic Communications
By providing your phone number or email address, you consent to receive communications from Ferny related to:
- Appointments
- Care coordination
- Billing
- Follow-up care
- Operational updates
These communications may occur via:
- SMS/text message
- Phone call
Message and data rates may apply.
Consent to receive communications is not a condition of receiving healthcare services.
5. Website Security and Sensitive Information
While Ferny uses reasonable administrative, technical, and physical safeguards to protect information, no online transmission or electronic storage system is completely secure.
Email and website submissions may not be fully secure.
Please do not submit:
- Social Security numbers
- Financial account information
- Highly sensitive medical information
- Urgent medical concerns
through unsecured forms or email.
6. Cookies, Analytics, and Advertising Technologies
Ferny may use:
- Cookies
- Pixels
- Analytics tools
- Advertising technologies
- Remarketing technologies
These technologies help us:
- Improve Site performance
- Understand user interactions
- Measure marketing effectiveness
- Deliver relevant advertising
Third-party providers may include:
- Meta/Facebook
- Analytics and advertising vendors
You may disable cookies through your browser settings, though some Site functionality may be affected.
7. Sharing of Information
Ferny may share information with:
- Healthcare providers involved in your care
- Service providers supporting operations, hosting, analytics, scheduling, or communications
- Insurance companies and billing providers
- Legal or regulatory authorities when required by law
Ferny does not sell personal information.
8. Third-Party Platforms
The Site may integrate with third-party systems, including:
- Scheduling platforms
- Patient communication tools
- Analytics providers
- Social media platforms
These third parties maintain their own privacy policies and practices.
9. Children’s Privacy
This Site is not intended for children under the age of 13.
Ferny does not knowingly collect personal information online from children without appropriate consent.
10. Your Rights
Subject to applicable law, you may have rights regarding your personal information, including:
- Requesting access
- Requesting correction
- Requesting deletion where permitted
- Opting out of certain communications
Requests may be submitted using the contact information below.
11. Data Retention
Ferny retains information as necessary for:
- Healthcare operations
- Legal compliance
- Business operations
- Patient recordkeeping obligations
Retention periods may vary based on applicable healthcare and legal requirements.
12. Changes to This Privacy Policy
Ferny may update this Privacy Policy periodically.
Updated versions will be posted with a revised effective date.